Throwin’ a Fit: The Story Behind the Looks

Throwin’ A Fit emerged during a period of creative transition following a personal hiatus from content creation. During this time, I reflected on my relationship with creativity and recognized a central motivation: a desire to create and publicly share the projects and ideas I found meaningful. This realization became the foundation for re-entering creative work with greater intentionality.

The hiatus itself stemmed from feelings of diminished engagement and visibility surrounding previous creative efforts. As a result, a period of recalibration occurred, during which I reassessed my goals, motivations, and approach to content creation. Upon returning, I made a deliberate decision to place myself at the center of the creative process rather than relying heavily on collaborations or external intermediaries to execute ideas. This shift represented a broader commitment to ownership, self-direction, and personal execution of creative concepts.

Concurrently, fashion emerged as a natural point of entry into renewed creative expression. Frequent compliments regarding my personal style and clothing choices suggested that fashion represented an authentic and accessible avenue for content creation. Rather than beginning with an unfamiliar or overly complex concept, I chose to focus on an activity already integrated into daily life: getting dressed and expressing identity through clothing.

As a result, Throwin’ A Fit initially began as a platform for showcasing outfits, personal styling choices, and fashion as a form of self-expression. Over time, the concept expanded as experimentation with styling formats, visual presentation, and brand integration increased. This period marked the redevelopment of a creative voice and visual language, ultimately leading to collaborations with clothing brands and retail stores in Chicago.

A significant turning point occurred in 2024 during a work-related trip to New York. While visiting Williamsburg, I encountered Bilal, founder of NHOBIAS, who was vending his clothing brand on the street. His intentional presentation—including the organization of merchandise, branding, and personal styling—prompted an impromptu street interview. This unplanned interaction later became the conceptual foundation for Throwin’ A Fit: Street Interviews.

Following a relocation to Los Angeles in 2025, the project further evolved into a broader series centered on fashion creatives. Street Interviews shifted its focus toward stylists, designers, and other individuals responsible for shaping fashion from behind the scenes. Subsequently, Throwin’ A Fit with Friends emerged as a shorter-form extension of the series, highlighting fashion creatives and enthusiasts who communicate identity and self-expression through personal style.

Today, Throwin’ A Fit functions as an umbrella platform encompassing personal style content, long-form interviews, and short-form conversations. Across these formats, the project seeks to document stories of creativity, individuality, and identity through fashion. As the platform continues to evolve, its growth reflects an ongoing commitment to creative exploration and storytelling.