Throwin’ a Fit: The Story Behind the Looks

The Origin of Throwin’ A Fit

In 2022, I came out of a creative hiatus with one intention: to be deliberate about everything I put out into the world.

The hiatus happened for a reason. I had lost the intention behind my work — and when that goes, everything starts to feel hollow. So I stepped back, recalibrated, and made a decision that when I came back, I wasn’t going to create just to create. I was going to get in front of the camera, own my ideas, and build something that actually meant something.

Start With What You Know

The entry point was simple: style.

I get dressed every day. I’ve always gotten compliments on how I put things together. So instead of starting over with something complicated, I started with what was already there. I started showing my outfits — and that’s where Throwin’ A Fit was born.

What began as sharing looks grew into something I didn’t fully anticipate. I started tagging brands, refining how I shot my videos, developing a real point of view. I began collaborating with clothing lines and boutiques in Chicago. One thing led to another, and before long, Throwin’ A Fit had given me back my creative footing — with intention behind every step.

Where the Love Actually Comes From

The deeper I got into Throwin’ A Fit, the more I started to understand something about myself: this love of style didn’t start recently. It goes back.

I grew up wearing uniforms in private school. When everyone’s dressed the same, you learn quickly how to carve out your identity in the margins — through your shoes, your accessories, your winter coat, your jewelry on gym day. You learn that style is a language, and I was speaking it early.

My parents were a part of that too. The way they moved, the way they presented themselves — it all shaped how I saw clothing before I had the words for it. Throwin’ A Fit didn’t create this in me. It just finally gave it a name.

The Interview That Changed Everything

In 2024, I was in New York on a work trip — there as on-camera talent, conducting interviews for a client. When the workday wrapped, I looked up and right across the street — directly in my line of sight — was Bilal (B-I-L-A-L), a designer set up and vending his clothing line on the streets of Williamsburg, Brooklyn.

Earlier that day, I had actually tried to get him on camera for the client. He wasn’t feeling it then. But when I came back after work, he looked at me and said he was ready.

So I pulled out my phone — no mic, no crew, no setup — and I interviewed him for myself.

He was wearing his line from head to toe. His table was stocked, his racks were full, and most importantly, he knew exactly what he was doing and why. That clarity, that passion — that’s what I’m always drawn to, especially when it lives inside of fashion. That interview sat in my camera roll for almost a year. I didn’t know what I was going to do with it yet. But I knew it was something.

Building the Umbrella

By 2025, I had relocated to Los Angeles and that’s when the vision clicked.

LA is full of designers, stylists, and creatives who are deeply embedded in fashion culture. The access was there. The inspiration was there. And I had footage sitting in my camera roll just waiting for a home.

That’s when Throwin’ A Fit Series Interviews came to life, a full web series dedicated to designers and stylists telling their stories from behind the seams. Seams ,a nod to the craft, to the seamstress, to the people who build the thing from the ground up. These aren’t quick clips. They run 10 to 20 minutes because the stories deserve the space.

Bilal was the first interview to launch. My homie D. Win was the second, shot here in LA. And the series has only grown from there.

Around the same time, Throwin’ A Fit with Friends took shape. Over the years of building this, I’ve connected with an incredible community ; stylists, sneaker heads, fashion enthusiasts , people who’ve been in my corner and whose work deserves to be seen. This extension is short-form, one to three minutes, designed to introduce people to each other in a way that feels natural. The response has been telling: followers leaving comments like I never knew this about you. That’s the whole point.


What It Is Now

Throwin’ A Fit is an umbrella.

At its core, it’s always been about one thing: intentional creativity in the space of style and fashion. From showcasing my own fits, to long-form interviews with the people building this culture, to short collaborative features with the community around me — every extension exists because it earned its place.

There’s more coming. More people to connect with, more stories to tell, more layers to add.

This is the foundation.

Jacqueline Wah

Content Creator based in Chicago. Creating content for brand, entrepreneur, and influencers  helping them connect the dots. 

http://wahlasmalls.com/
Next
Next

Content Creation 101 Webinar